London Printers Hit The Trade Floor
A few days ago the Brightside group attended their yearly expo and there was a measurable increase in activity from the previous year at the Central London show. This coming from one who doesn’t study Economics! There was noticeably improved excitement in the showcase area. Our aim is to become the best London printers.
Are marketing budgets improving? I know not the definitive answer but it was certainly a good litmus test!
It was quite an exhausting week but it marked the start of positive things for Brightside. Our sales team learnt a great deal.
The preceding year was Brightside’s first show and attendance was beneficial in its own way for us. We were definitely going to make positive improvements.
At this point, the real work truly commences. (Even if during the tradeshow nothing was more difficult than standing on your feet for hours on end!) Our leads are being contacted. The man that is looking for new branding; the lady whose meeting needs an executive delegates packet will be spoken to; the promotions director that wants a print company to work with their own graphic design studio that can create their annual report will be met with, and more.
If you don’t follow up with your leads after spending a great deal of money and energy to generate them you are showing yourself to be a company that is not serious about their craft, and that speaks volumes to your potential clients.
Even though referenced as our “yearly” expo, it has only become so recently. The chance to participate come out of the blue suddenly and left us scrambling to set up. Our designers worked around the clock.
The print materials were produced, the foamex boards heat-sealed and the pantone matched hors d’ oeuvres were created: London print jobs are always on a quick turnaround. The next expo will find the Brightside team as ready as ever.
Want to find out more about London print, then visit Brightside’s site on how to choose the best London Printers for your needs.






January 30, 2012
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Posted by Elliott Wolchek James
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